Names, domains and logos that you can understand

by | Jan 2, 2023 | News | 0 comments

Names, domains and logos that you can understand.

What is Coevolve IT?

Coevolve IT may at first sight seem difficult to understand. After all, doesn’t IT stand for Italy? Yes .it is the two-letter domain name extension for Italy. But we are now in the 21st century where longer domain name extensions are possible, and IT also stands for Information Technology. Coevolve IT provides IT services. Because we are based in the UK the website ends with .uk: https://coevolve-it.co.uk/ Because Coevolve IT is one name it is linked by a hyphen.

Why Coevolve?

So what is all this about “Coevolve”? As an IT service provider we need to understand the requirements of our clients, and we appreciate that this will take place through a process of negotiation until there is agreement. Coming from a biological background this seems analogous to the process of coevolution where different species in the natural world evolve towards their own ends while influencing others. This was the inspiration for the name. At the same time coevolution has attracted some interest in IT within the area of reinforcement learning.

What about the logo?

And where does this lead to the logo that you see on every page of the website of Coevolve IT and on some blog pages? What you see is an oval with a diagonal slash inside it and arrows pointing above and below the slash. Imagine that the boundaries of this oval were limits on where you could modify your business subject to trading constraints. One arrow suggests one direction to go, the other suggests another, but the diagonal slash means these arrows can’t overlap. It could show difficult business choices inspired by biological coevolution (from the theory of which this design arose). Of course you know that real business choices are far more complex. But a logo must be simple and clear.

Coevolve IT logo

Coevolve IT logo

Coevolve IT is ready to negotiate with you in a coevolutionary manner to identify the services that are of maximum benefit to you. For further information, get in contact.

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