AI is more than software development and project management. This is because the wider implications of applied AI need to be considered when building it.
AI addressing many fields
AI (artificial intelligence) is not just about creating new software solutions through a process of software development. Even through the development of AI solutions will be supervised by project managers reporting to product owners, this will not address all possible implications. AI solutions can unexpected impacts in many fields (such as healthcare e.g. Walker HL, Ghani S, Kuemmerli C, Nebiker CA, Müller BP, Raptis DA, Staubli SM Reliability of Medical Information Provided by ChatGPT: Assessment Against Clinical Guidelines and Patient Information Quality Instrument J Med Internet Res 2023; 25:e47479 https://doi.org/10.2196/47479) thus software projects for AI must also be be assessed for their ethical impact: how do they affect initial users, or in the case of solutions in healthcare, patients that may be the subjects of AI applications.
The emergence of AI ethics
The field of ethics has been present in philosophy for millenia, but because of the emergence of AI as a field of computing focusing on human-like activities, ethics has developed an important sub-field in explaining the conceptual impact of AI, even without having the complete understanding of the software behind any AI solution (something that would be difficult for any single person to do anyway.)

Is this what AI is? Equations on a blackboard with a robot. Can it solve them?
Responsible AI and regulating AI
Because AI solutions need the collaboration of software develpers with project managers and more senior managers that are likely to be product owners, the AI development process will neeed to be more than AI ethics advice in project management. The completed product is likely to be seen by a lot more people and this is where advise on responsible AI is needed, as regulatory frameworks are energing that will need to be considered (such as the EU AI Act).
Coevolve IT can help
We at Coevolve IT can help you with these issues. We deal with the problems of data that are needed to drive AI systems. Get in touch.